Richard Scudamore Appointed Special Advisor to Australian Leagues

statements
16 Oct 2019

16th October 2019 — Sydney, Australia: Richard Scudamore, the man responsible for growing the English Premier League to become the most watched league in world sports; has been Appointed as a Special Advisor to the Australian Professional Football Clubs Association and Head of Australia’s Professional Leagues Greg O’Rourke.

The appointment comes as the transitioning of the Australia’s professional Leagues (Hyundai ALeague; Westfield W-League; the National Youth League and E-League) to Independent status,
nears completion under the New Leagues Working Group Process.

As CEO and then Executive Chairman, Scudamore grew central Premier League revenues from
£148m in 1997/98 to the current £3.2bn for 2019/20, increasing fan interest in the competition
both in the UK and globally. He was responsible for, and accountable to, Premier League club
owners for all elements of the League’s competition and business strategy, commercial
development, operational capability and regulation. As part of his roles he developed solidarity
and community strategies that resulted in clubs contributing unprecedented funds in support of
football development.

Paul Lederer, Chairman of APFCA said: “We are delighted that Richard has agreed to work with
us. His leadership of the English Premier League saw the organisation become renowned for its
commercial success as well as its contribution to other leagues and communities. That’s
obviously something we are committed to replicating for Australia’s professional Leagues
Organisation. The appointment is indicative of our wish to be decisive and effective in every
possible way as we work with stakeholders to fast-track the evolution of all aspects of Australia’s
professional game.

Scudamore was most recently chair of the World Leagues Forum, the organisation representing
professional leagues on a world level. He also co-chaired the UK Government’s Sports Business
Council. He is a Founding Trustee of the Football Foundation, the body that has generated and
managed an investment of over £1.2bn in community sports facilities and programmes since
formation in 2000.

His Role as Special Advisor to APFCA and Greg O’Rourke will see him visit Australia on numerous
occasions throughout the upcoming season and provide ongoing strategic counsel and tactical
input. His first visit is scheduled for mid-November when he will attend strategic planning
meetings, workshops, visit clubs and attend games.

Commenting on his Appointment Richard Scudamore said: “I am obviously delighted to be
involved at such an important and exciting time for the professional game in Australia. The
strategic planning that has taken place is impressive and I believe I can very much help build on
that work. The Australian game has so much potential for growth and global resonance. There
is clearly the necessary commitment from the Clubs to realise that potential as quickly as
possible.”

Greg O’Rourke, FFA Head of Leagues, said: “Being able to call on Richard’s strategic council and
insights will be invaluable in the roll-out of the strategic plans for the Leagues. His unrivalled
expertise and experience will be important as we build an organisation and competitions worthy
of the Australian game and the communities and commercial partners who support them.”
The appointment of Richard Scudamore as a Special Advisor builds on the recent unprecedented
input by Clubs into the management of the Leagues under transition measures implemented by
the FFA Board. In the lead up to the commencement of the 2019/20 season APFCA members
have been directly engaged with League management resulting in numerous new and important
initiatives being introduced, including:

  • The new style youth targeted season launch campaign;
  • A new free-to-air broadcast agreement with the ABC and its various platforms;
  • A range of FOX broadcast initiatives that will give fans never seen before access to the
    game’s inner sanctum;
  • The extension of match day squads to allow an additional 2 players on the match day
    team sheet;
  • Step changes in refereeing including: the deployment of enhanced Hawkeye from round
    1; the appointments of Alireza Faghani and Kate Jacewicz; and the World first of VAR
    referee communications being shared post game.